In reality, the size of a business is not necessarily based on how much it can sell and how many it could serve in a given working hours-business no matter how big and small, the main thing is the constant percentage of conversion from its consistent traffic. Of course, even if your business is small, as long as you have consistent conversion from your traffic day in and day out; you can be pretty confident that you will run your business for a long period of time. On the other hand, big companies and industries have to really compete with eagerness night in and night out in order to be very competitive and the use of basic media (print, radio and television) can boost the conversion of their traffic to actual sales in due time.
To create an email list of lifetime customers, since you do business through the Internet, you need to do one of the most ancient activities ever done by the first netizens-email, and you really have to reach out for your customers, especially those you consider as promoters. You have to put an effort to organize your clients’ and customers’ email listings and addresses in order for you to have a contact with them and in this manner; building rapport is ensured and will be developed overtime. If you think of playing a one-hit-wonder song the way you treat your customers over the Internet; well, you are not “thinking marketing” the Internet way.
Since customers are always right, you really need to make sure you are sending them related feeds or messages through their emails by having an idea with them based on the products and services they availed. They may consider your email as a form of spamming if you fail to really categorized them according to their needs and since unsubscribe button can be easily accessed, they will never hesitate to hit it because, customers are always right.